Studio    GrandArmy

Role          Cel Animation, Motion Design, additional character                                                   design

WZRD is the result of a creative collaboration between Kid Cudi and Nigo, culminating as a fashion brand with a debut collection of five distinctive streetwear pieces featuring the brand's logo and title character, Willy the Wizard.

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Assisted by my team at GrandArmy, I was tasked with brining this little guy to life, where he would live on the merch site interacting with users and his playful presence showing up throughout the page. 

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Below I show the process of expanding the character of Willy from the original asset I was provided, along with developing his environment and social media campaign that corresponded with the launch of the site.